4 August 20262 min read
A daily face routine in four steps

Step 1: Cleanse
Everything starts with clean skin. FACE Gel Cleanser is a gentle gel cleanser with aloe vera, crushed olive stones and lemongrass that lifts dirt and make-up from the surface of the skin without drying it out. It is gentle enough for daily use, morning and night, and suits all skin types.
Step 2: Serum
FACE Serum is the nourishing step of the routine: organic oils, vitamin E, citrus fruits, lavender and chamomile that give the skin a glow and a notably even texture. Use it on its own or under your day cream. It is especially good for dry and sensitive skin. And although it sounds contradictory, it reduces oil production on the skin's surface, so combination skin benefits too.
Step 3: The eye area
The skin around the eyes is the thinnest on the face and needs its own care. FACE Eye Cream with cucumber juice, aloe vera and vitamin E reduces puffiness and fine lines and has a cooling effect that wakes up the eye area, especially in the morning.
Step 4: Round-the-clock hydration
FACE Day & Night is a 24-hour cream that closes the routine at both ends of the day. It is rich in vitamin E, considered the best preventive vitamin against premature skin ageing, along with aloe vera, shea butter and organic olive oil. The cream suits all skin types and is gentle enough for skin dealing with psoriasis, eczema or rosacea.
The routine is what matters
The products work best together and in the right order: cleanser, serum, eye cream, cream. But the most important rule is simply to keep up the routine; skin rewards consistency. Once the foundation is in place you can build on it: vitamin boosters take the routine to the next level, and a weekly ritual with masks and scrubs takes care of the deep cleanse.
From the line
The full routine
Four steps, morning and night. Unisex and for every skin type.
View the whole line
FACE GEL CLEANSER
5,990 ISK

FACE SERUM
6,990 ISK

FACE EYE CREAM
Sold out

FACE DAY & NIGHT
7,990 ISK
Total20,970 ISK1 product sold out, not included


